Protect Your CPG Brand From Being Replaced in
AI Shopping Decisions
CanaryFlow AI continuously monitors AI shopping recommendations for your brand, tracks competitors, and tells you exactly why competitors replace you and what to change to get back into the shortlist.
- Detect omission + competitor gains (weekly/monthly)
- Diagnose why (which sources/claims the models are pulling)
- Fix with a prioritized change list
AI Has Collapsed the Short List
AI picks 2–4 brands. If you're not in the short list, you lose sales and you can't track why.
The Shopping Journey Shift
Traditional
Google Search
Brand Website
Purchase
Many brands considered
AI-Driven
AI Assistant Query
AI Recommends 2-4 Brands
Purchase
Only 2-4 brands considered
In AI-driven shopping, only 2-4 brands make it to consideration. If you're not included, you're invisible.
Consumers increasingly ask AI search + assistants what to buy:
- • AI tools act as a pre-shopping filter, recommending 2–4 brands
- • Many journeys end before visiting brand websites or Amazon
- • If AI doesn't mention your brand, you're not in the short list
CanaryFlow is an AI shortlist monitoring & remediation platform for CPG brands.
Audit
Fix
Monitor
The Core Problem: "AI Leaves You Out"
Definition
Risk of being left out = when AI doesn't mention your brand in shopping answers. If AI leaves you out, shoppers may never see you.
Why this is dangerous
Silent loss of category share with no way to track it. If AI omits your brand:
- •No lost click
- •No abandoned cart
- •No attribution signal
Brands only notice later as slower velocity, softer promotions, and "unexplained" share loss.
Result: A silent erosion of market share, especially in mature grocery categories.
Risk of Being Left Out Flow
Result: Silent Exclusion
No clicks, no carts, no signals. Just lost market share
Shopper Query
AI Response
Brand A
Included ✓
Brand B
Included ✓
Your Brand
Omitted ✗
Brand C
Omitted ✗
Silent exclusion with no traditional tracking signals
Market share loss that appears unexplained
What No Existing Tool Shows You
Why Amazon / SEO / brand tracking fails
AI answers:
- • Change frequently
- • Differ by phrasing ("best", "healthiest", "cheap", "family-friendly")
- • Vary by country, platform, and model
Traditional tools track traffic, rank, and sales. None track whether AI even mentions your brand.
Net effect
Brands have no way to track when they're omitted from AI shopping recommendations. You're flying blind in the most important new channel for brand consideration.
Is This Relevant to Your Brand?
Who it's for
- Established CPG food brands
- £10M–£500M revenue
- Compete in shelf-crowded categories
- Low switching-cost products
- UK & US markets
Buyer: Brand Director, Head of Growth / E-commerce, Innovation / Insights Lead
AI Shortlist Monitoring
An intelligence service that answers: where we're losing the shortlist, to whom, and why - with fix orders.
Audit
Prompt coverage + live AI responses + shortlist inclusion score + root-cause diagnosis
Remediation Plan
Source gaps + exact changes + owners
Monitoring
Alerts + competitor movements + re-tests
What We Track
We track whether your brand is recommended in shopping questions people ask AI like:
Across:
Why Generic AI Tracking Falls Short for CPG Brands
Most AI tools focus on mentions, sentiment, and citations. But in AI-driven shopping, the real risk isn't how often you're mentioned - it's whether you're included at all when consumers ask what to buy.
User: "What's the best instant coffee?"
1. Brand A Instant Coffee
Highly rated, convenient packaging
2. Brand B Premium Blend
Rich flavor, organic options
3. Your Brand
Not included in recommendations
AI assistants typically recommend just 2–4 products. If your brand isn't in that shortlist, a competitor takes your place - without you ever knowing.
Generic AI Tracking
Tracks mentions, sentiment, and citations
Broad AI prompts and informational queries
Visibility and trend dashboards
Shows how you appear
General optimization suggestions
Built for SEO or brand analytics
CanaryFlow AI
Tracks inclusion vs omission in AI shopping recommendations
High-intent "what should I buy?" questions
Shortlist loss detection
Shows who replaces you when you don't appear
Specific source- and claim-level reasons
Built for CPG category decision-making
What CanaryFlow does differently
- Detects when your brand is excluded from AI shopping shortlists
- Identifies which competitors are winning instead
- Explains why the AI made that choice (sources, claims, content gaps)
- Produces a prioritized fix list teams can act on immediately
- Monitors whether changes actually restore inclusion over time
CanaryFlow isn't about tracking AI output - it's about protecting your place in AI-driven buying decisions.
What Brands Get
Signals We Track
AI Inclusion Rate
% of prompts where brand appears
Share of Voice
Your brand vs competitors
AI Shortlist Score
Executive-level metric
Shortlist Inclusion Metrics
- •AI inclusion rate (% of prompts where brand appears)
- •Position in AI recommendations
- •Share of voice vs competitors
- •Prompt-level trend changes
Risk Signals
- •Sudden disappearance from recommendations
- •Competitors gaining dominance
- •AI misinformation (ingredients, nutrition, quality)
AI Shortlist Score
- •% of shopping questions where you appear in the top recommendations
- •We optimize for inclusion in the prompts that drive purchase intent
- •Single executive-level metric for share protection
The Intelligence Behind AI Shortlist Inclusion
Clear diagnosis of why your brand is omitted and the exact data, claims, and sources that need to change to improve inclusion.
Missing/Incorrect Product Data Checklist
By retailer + database: titles, ingredients, nutrition, FAQs, merchant feeds
Top Prompts You Lose + Competitor Claims
The shopping questions where you're omitted and the competitor claims that win those spots
Source Map
Where the AI answers come from: retail listings, reviews, nutrition databases, media mentions
Exact Copy/Data Fields to Update
Specific titles, ingredients, nutrition facts, FAQs, and merchant feed fields that need changes
Re-Test Results After Changes
Proof loop: we verify your fixes worked and measure improvement in inclusion rates
Pricing
Fixed monthly pricing based on category size and monitoring scope.
Category-Based
Pricing reflects your category's market dynamics, not arbitrary user counts or API limits.
Transparent
Fixed monthly cost with no hidden fees, usage overages, or surprise charges.
Custom Scope
Monitoring scope tailored to your brand portfolio, competitors, and key shopping prompts.
Inside Your First AI Shortlist Monitoring Brief
Prompt-level metrics, competitor comparisons, and clear guidance on the data and claims influencing AI recommendations.
AI Shortlist Monitoring
Monthly Intelligence Brief • Instant Coffee Category • January 2024
AI Inclusion Rate
23%
Appears in 23% of category prompts
Average Position
4.2
Out of 5 recommendations
Share of Voice
18%
vs category competitors
Share of Voice vs Competitors
Sample Prompt Analysis
"Best instant mashed potatoes"
ChatGPT
"Healthier alternatives to Coca-Cola"
Perplexity
"Good instant coffee for holidays"
Google AI
Risk Signal Detected
Competitor A has gained shortlist inclusion in 8% more prompts this month, primarily in "healthier" and "organic" shopping questions. Your brand's absence in these queries represents a growing gap.
Recommended Actions (Next 14 Days)
Diagnosis:
Your brand's nutrition data is incomplete in major retail databases. Competitors with full nutrition profiles rank higher in "healthier" queries.
Source Tracing:
Missing data identified in: Amazon product listings, Google Shopping nutrition fields, major retailer databases.
Recommended Actions:
- • Update nutrition data across all retail platforms
- • Amplify "reduced sodium" messaging in product descriptions
- • Submit updated product data to major nutrition databases
Why Now
AI shopping behavior is already here. Brands are not measuring it yet. Early AI inclusion tends to reinforce itself.
This mirrors early Amazon SEO: early winners locked in, late movers paid the tax. The window to secure shortlist inclusion is closing fast.
Book a Demo
See where you're omitted + exactly what to fix.
What you'll get:
- AI Shortlist Score - Your brand's overall inclusion rate in AI shopping recommendations
- Inclusion Rate and Position - How often you appear and where you rank
- Opportunity Score - Priority areas with highest improvement potential
- Intent Breakdown - Shortlist inclusion across Discovery, Comparison, and Decision prompts
- Competitor Comparison - Side-by-side analysis vs. your key competitors
- Citation Sources - Which sources AI models are citing for recommendations